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Welcome to Synaptics Group

Synaptics Group was founded by Ellen DiResta, and is focused on teaching, writing, and speaking on the topics of translating market insight to new products and services, and organizational development for innovation.

Current Projects:

  • Boston University - Guest Lecturer on Strategic Desing and Innovation topics
  • Philadelphia University Fellow - Co-developing EMBA course on Strategic Design
  • Peer reviewer for the European Journal of Innovation Management
  • Speaker at International Society of Professional Innovation Managers (ISPIM), June 2012

Past Projects:

  • Boston University Lecturer - Taught course in multidisciplinary product development
  • Philadephia University Fellow - Co-developed and delivered a workshop to faculty members on Business Model Innovation
  • Published "The Art of Translating Market Insight into Business Opportunites for Innovation", International Journal of Innovation Science, June 2010
  • Contributor to "Business Model Generation: A Handbook for Visionaries and Game Changers", Osterwalder and Pigneur, Wiley 2010
  • Consulting Clients: Becton Dickinson, Boston Scientific, Pall Corporation, Philidelphia University, NameMedia, Timex Corporation
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In the knowledge economy the traditional soft people side of our business has become the new hard side."
- Gay Mitchell
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Recent Blog Posts

Making innovation less scary
4/20/2013 1:21 PM
In my last post I talked about how the truly scary thing about innovation from an organizational...
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The really scary thing about innovation
4/2/2013 6:10 PM
We know that innovation is scary. It should be. We've evolved to learn that it can be dangerous to...
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Focus group fashion shows
3/24/2013 7:23 AM
I want to take a minute to talk about prototypes. When most people think of prototypes, they think...
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